Once you have a formative understanding of the market for luxury watches, it’s time to choose an auction house that specializes in auctioning high-end timepieces. Not all auction houses are equal, and it’s crucial to select one that has a proven track record of selling luxury watches at auction. When vetting an auction house, consider the auction house’s reputation, experience, and expertise in the field, as well as their marketing and sales strategies. An auction house that is well-established and respected in the industry is more likely to attract a large number of bidders, which can help drive up the price of your timepiece.
Next, you’ll need to research and understand the value of the timepiece you want to sell. When selling a watch at auction, it’s essential to know whether your timepiece is in high demand, presents in exceptional condition, and is likely to engage a broad audience who is actively “shopping” for a special piece. Consider the brand, model, style, and rarity of your timepiece, as well as any special features or complications, before engaging the services of an auction house. The more unique and sought-after the timepiece, the more likely it is to command an impressive price at auction.
Once you are confident in selling your luxury watch at auction, it’s time to prepare for delivery to the auction house. This involves cleaning and servicing the timepiece, if necessary, and providing a detailed description of the item, including any provenance or history. It’s also essential to provide accurate and detailed photographs of the timepiece to help attract bidders.