Lion and Unicorn Specializes in Luxury Timepieces and Watches

Selling luxury timepieces and watches at auction is a distinctively exciting experience, one that requires a combination of expertise, knowledge, and preparation. Whether you’re a seasoned collector or a newcomer to the world of high-end watches, it’s essential to understand the intricacies of the auction process to ensure you get the best possible results. Lion & Unicorn has an extensive track record of selling high-end watches or timepieces successfully at auction. As vetted experts in jewelry appraisal and auction services, Lion & Unicorn can assist you in earning maximum value for your luxury timepiece. 

First and foremost, it’s essential to have a clear understanding of the past and current market trends for high-end timepieces. The world of luxury watches is highly dynamic, and it’s essential to be up-to-date on the latest prices, styles, and brands. Researching recent auction sales and attending watch fairs and events can give you a better idea of what to expect when selling at auction.

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Our offices are located in South Florida – 20 minutes from Miami and minutes from Ft. Lauderdale. You can then telephone or email to make an appointment.

Lion and Unicorn

200 Oakwood Lane, Ste 200

Hollywood,FL 33020

Once you have a formative understanding of the market for luxury watches, it’s time to choose an auction house that specializes in auctioning high-end timepieces. Not all auction houses are equal, and it’s crucial to select one that has a proven track record of selling luxury watches at auction. When vetting an auction house, consider the auction house’s reputation, experience, and expertise in the field, as well as their marketing and sales strategies. An auction house that is well-established and respected in the industry is more likely to attract a large number of bidders, which can help drive up the price of your timepiece.

Next, you’ll need to research and understand the value of the timepiece you want to sell. When selling a watch at auction, it’s essential to know whether your timepiece is in high demand, presents in exceptional condition, and is likely to engage a broad audience who is actively “shopping” for a special piece. Consider the brand, model, style, and rarity of your timepiece, as well as any special features or complications, before engaging the services of an auction house. The more unique and sought-after the timepiece, the more likely it is to command an impressive price at auction.

Once you are confident in selling your luxury watch at auction, it’s time to prepare for delivery to the auction house. This involves cleaning and servicing the timepiece, if necessary, and providing a detailed description of the item, including any provenance or history. It’s also essential to provide accurate and detailed photographs of the timepiece to help attract bidders.

Finally, it’s time to participate in the auction. This is where the preparation and research you’ve done comes into play. You’ll need to understand the bidding process and be familiar with the bidding increments. You’ll also need to collaborate with your auction house to establish a reserve price, which is the minimum amount you’re willing to accept for your timepiece.

It’s important to remember that the auction is not the end of the process. After the auction, it’s essential to communicate with the auction house and the winning bidder to arrange for payment and shipping. In some cases, you may also need to provide a certificate of authenticity or other documentation.

Selling luxury timepieces, chronographs and watches at auction is a unique and exciting experience that requires a combination of expertise, knowledge, and preparation. With the right research, preparation, and auction house, you can maximize the return on your investment and enjoy the thrill of the auction. Whether you’re a seasoned collector or a newcomer, it’s essential to understand the market, choose the right auction house, select the right timepiece, prepare it for auction, and participate in the auction process to ensure you get the best possible results.


For over 30 years, Lion and Unicorn has specialized in Estate Appraisal. As the premier auction house in Hollywood, Florida, we provide a diverse clientele with the unequivocal opportunity to sell their estate and collections efficiently, and for maximum value. If you are considering an estate appraiser, our appraisal specialists can assist you in determining the value of your collection and displaying them in front of active buyers. Lion and Unicorn is a full service auction house with the experience and professionalism only a team of experienced auction specialists can provide. Lion and Unicorn can pick up your estate collection, transport the collection to a dedicated gallery where the items will be meticulously cleaned, photographed, and prepared for a live online auction with a global audience. Lion and Unicorn is recognized as one of the most prestigious auction houses in the United States, with a global reach that is unsurpassed. If you are looking for “estate appraisers near me”, contact us today and let us do the hard work for you!