Lion and Unicorn Specializes in necklaces and pendants

Selling a precious, rare, or historically significant necklace or pendant at auction can be a lucrative endeavor, but it requires careful planning and preparation to ensure success. If you’re considering selling jewelry at auction, namely a necklace or pendant, there are several steps to ensure you receive the maximum price for your items. 

Step 1: Assess the value of your necklace or pendant

The first step in selling a necklace or pendant at auction is to determine its value. This can be done by having your jewelry appraised by a certified gemologist or by taking it to a reputable jewelry store. The appraiser will examine the quality of the gemstones or materials which compose the piece, the craftsmanship, and other factors that directly affect the item’s value. This information will help you determine an estimated value for your necklace or pendant, which will give you a starting point for negotiating a fair reserve price at auction.

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Lion and Unicorn

200 Oakwood Lane, Ste 200

Hollywood,FL 33020

Step 2: Choose an auction house which specializes in jewelry

The next step is to select an experienced and well established auction house to sell your necklace or pendant. Not all auction houses specialize in jewelry, so it’s important to find one that has a reputation for selling high-end pieces. As part of the vetting process, be sure to evaluate multiple auction houses – particularly those who maintain a track record of selling similar items, as well as a professional staff that is knowledgeable about diamonds and jewelry.

Step 3: Prepare your necklace for auction

Before you deliver your necklace or pendant to a preferred auction house, you’ll need to prepare it for sale. This may include having it cleaned and polished, replacing any missing stones, and having any repairs made. This will not only make your necklace look its best, but it will also increase its value. Consider the audience who would be purchasing your piece – the more dazzling and impressive the piece appears, the more likely it is to receive a maximum price at auction.

Step 4: Deliver your necklace or pendant to the auction house

Once you have prepared your necklace or pendant for auction, you’ll need to ensure it reaches its intended destination. Most jewelry which is sold at auction requires a “contract” or “application” to be sold on your behalf by the auction house. This typically involves the completion of an application, providing photographs of the necklace or pendant, and paying a fee to have it appraised. The auction house will examine your necklace or pendant to determine its condition and value, and then determine whether it is suitable for sale.

Step 5: Promote your necklace or pendant

Promoting your necklace is an important part of the auction process. The auction house will typically advertise the sale in their catalog, on their website, and through social media. You can also promote your necklace or pendant by reaching out to friends, family, and potential buyers.

Step 6: Attend or support the auction

Attending or supporting the auction is a significant consideration in the process of selling a necklace or pendant at auction. While it is not a requirement for you to be actively involved in the sale, you may also be able to answer questions from potential buyers and make final adjustments to your asking price, based on feedback from the auctioneer. 

Step 7: Selling your necklace or pendant at auction

The final step in the auction process is meeting a “reserve” price for your necklace or pendant. The auction house will handle the bidding process, and when the auction is over, they will inform you of the final selling price. If you are happy with the price, you will sign a contract and receive payment. If you are not happy with the price, you can decline to sell your necklace or pendant

While selling a necklace or pendant at auction can be a great way to turn your jewelry into cash, it’s important to understand how the auction process works. Lion and Unicorn specializes in auctioning jewelry and is capable of assisting you with all aspects of the appraisal, listing, and sale process. With careful planning and preparation, you can maximize the value of your necklace or pendant and sell it for the best possible price.


For over 30 years, Lion and Unicorn has specialized in Estate Appraisal. As the premier auction house in Hollywood, Florida, we provide a diverse clientele with the unequivocal opportunity to sell their estate and collections efficiently, and for maximum value. If you are considering an estate appraiser, our appraisal specialists can assist you in determining the value of your collection and displaying them in front of active buyers. Lion and Unicorn is a full service auction house with the experience and professionalism only a team of experienced auction specialists can provide. Lion and Unicorn can pick up your estate collection, transport the collection to a dedicated gallery where the items will be meticulously cleaned, photographed, and prepared for a live online auction with a global audience. Lion and Unicorn is recognized as one of the most prestigious auction houses in the United States, with a global reach that is unsurpassed. If you are looking for “estate appraisers near me”, contact us today and let us do the hard work for you!